Writing Properly for The Web Tips 1-5

The Internet is a text-based medium. To succeed Online you would need to write properly. There are really only a few tricks to writing properly for the web. If you know how to write, you are already 95% of the way there.

Here are 5 Important Tips

1. It’s Versus Its

This is a very common mistake that a lot of people make.
It’s is short for “it is”, so “it’s all relative” is correct while “it’s color is blue” is not. “Its” is a term of possession, so “its color is blue” is correct.

2. Overuse of Punctuation

Excess punctuation should be left out of most sentences on the web. If a reader sees a sentence with more than one comma, the sentence becomes harder to scan and therefore more likely to turn a reader off.
More advanced punctuation such as semi-colons and colons should be avoided completely by starting new sentences instead.
Example: “It is really important to keep three principles in mind, when thinking of the best shoes to buy; comfort, style, and eco-impact.” Should be: “Comfort, syle, and eco-impact should be kept in mind when thinking of the best shoes to buy.” Short, sweet and no semi-colon.