Nuff-Nang'er

Showing posts with label Tourism Malaysia. Show all posts
Showing posts with label Tourism Malaysia. Show all posts

Monday, October 17, 2011

The Power of " Mouth-to-Mouth"..........Marketing !

I do not deny the power of social media such as Facebook,Tweeter, Linkedin, Youtube etc, in promoting one's products and masterpiece to the mass but still there are "naked truth and lies" that need to be verified and validated. Why ? because it is technology. You and me know how technology can be sometimes deceiving because it is people like you and me who spent millions of dollars to promote their products leveraging on technology. Remember wag the dog movie? Technology was and will always be here to stay, but just in different forms, shape, format. The substance is still very much the same

It happened to me recently series of events which convinced me that words of mouth marketing is still the best and the most powerful marketing tool despite those social media madness and craze. The same goes to mouth-to-mouth CPR, right?

Here is my story. I would like first to share with you the following Youtube video ;

It started with one of my office colleague ( originally from India) who went to Malaysia and spent about a month attending badminton clinic organized by one of the badminton club in Petaling Jaya, Malaysia. Before he came back to the office, another office colleague (originally from Uzbekistan) decided to join him to spend few days during recent Eid Fitr. Then, both of them back into the office. They shared with me all the good stories and some of the photos from the visit and even greeted me with " Selamat Pagi. Apa khabar? ". Last few weeks, I heard over a voice singing " Malaysia, Truly Asia " out of the blue.

We will be having another round of holiday early November for about a week. Then, another office colleague (originally from Romania) asked me about her plan to visit Malaysia and asked my view whether it is good time to visit Langkawi etc. I told her my frank view that it rains quite often back in Malaysia now, and most probably a lot more in early November . Few days later, another colleague of mine from UAE asked me about Malaysia as he plans to spend his honeymoon traveling around Malaysia. Yesterday, another colleague of mine (originally from Lebanese) asked my opinion about her plan to visit Malaysia for a week with her family. This last inquiry made my staff made this statement " Eone, you shall start charging them for the advise".

Today, a consultant ( originally from Lebanon) asked me whether I will be back home for the Eid. I nodded my head and I found out that he has been to Malaysia few times. My first month with the company, a colleague of mine ( originally from Yemen) invited me to join him to visit Thailand when I heard a voice from another colleague ( originally from Kenya) made this statement " Eone, do not go with him. You have a better country ! ". Then, my company HR Director (originally from Saudi Arabia) visited my country for two weeks and upon his return, when he bumped into me , he said " You have such a nice country!"

For one , I never really talked about my country Malaysia. However, whenever they found out that I am Malaysian, not a single of comments is negative about Malaysia. The feedback that I received are all good and my reply to those remark " Thank you and I am happy that you have a good time in my country. Still, we have a lot of things to improve and I m so sorry for any bad experiences and lucks that you may face during your visit ( because I do not really believe all are ONLY good stories). ". Interestingly, the respond that I got from every single person that I met " It is normal and it is everywhere in the world !"

Incha Allah, I will be celebrating Eid with my two other friends from Syria in Malaysia . I am quite nervous actually in managing their expectations and I told them to lower down the expectations or best not to expect anything. I believe the sudden interest in my office to visit Malaysia, at least once in their life is because of the word of mouth marketing from one person to another. Some even every interested to visit Zoo Negara because one of them visited the place and he like the place very much.

So, it is true the words of mouth is a powerful marketing tool and it is cheap and free but give the greatest impact - either positive or negative. The same about the way Malaysians drive ( article which I wrote earlier), how angelics and well behaved and well mannered our pilgrims in Mecca ( story that I heard from Moroccans). During my recent visit to Doha, Qatar. The immigration officer upon seeing my "Malaysian Passport" told me how he loves Malaysia so much and he has been coming back to Malaysia and when I was at the ID office in Dubai, when they knew that I am from Malaysia all of them started to mention places like Langkawi, Genting, Pangkor, Cameron Highlands, Sunway Lagoon,Malacca.

To all Malaysians, " They will come as visitors, but we should make them return as our respected guests"

So, will you validate and verify my story through social media ?"

DISCLAIMER: Notice :Opinions, stories , thoughts expressed are blogger's own and do not necessarily represent the views of the institution or the organizations by which the blogger is employed or any specific person who so ever, either dead or alive. Hi! I am a green e-mail! Unlike my brothers and sisters, my presence on the Internet does not harm our environment. Please go to greenscroll.org and help make the Internet green like me!

Saturday, March 12, 2011

Secangkir Teh Tarik -Improving Langkawi's lures

Langkawi Eagle SquareImage via WikipediaImproving Langkawi's lures

" Langkawi ...I will be having my honeymoon in Langkawi "-Amine from Morocco
" It is a beautiful place "-Mehdi from Morocco
" We went to Langkawi and stayed at one of the hotel by the sea. It was a wonderful experiences for me and my wife. "-Mahmoud from Palestine
" I plan to bring my family to Langkawi during next summer holiday"- Ali from Iraq.
" We were in heaven !" -Nourouz & Anca from Romania


Those are examples of the feedback that I have heard personally about Langkawi Island. Amine and Ali have never been to Langkawi, both have heard so much about this 99 Legend Islands from their friends who have visited this magical island. It is a words of mouth mode of marketing.

For one, I like Langkawi too as compared to Bali and Phuket. You may say , " Hello, you are being biased here !". Yes, this pristine Langkawi is overshadowed by others like Phuket, Bali, Redang Island, Perhentian Island but Langkawi has its own persona and so much to offer to its visitors. I have been to Bali, and yet never been to Phuket, but the quietness. calmness. the pristine beaches, calmness, greenery and serenity are the among the reasons why Langkawi is still my number 1 choice.

However, there so much that that the authorities such LADA, Tourism Malaysia, Government to make Langkawi a more vibrant tourist destination and a must island to visit before one's die- vibrant and yet still maintaining is quietness, calmness, the pristine beaches and the green.

1. Langkawi shall have a focus and niche market segment- i.e. premier family friendly tourist destination. This is the market segment that Langkawi shall position itself. So, the marketing strategy and developmental needs in Langkawi shall cater for this niche market;

2. Open sky agreement and to allow more airlines to fly in and out the island - like Phuket and Bali;

3. Have its own commercial centre and strong retail industry -shopping malls that offers unique products for the family, a combination of flee markets, bazaar and medina[ similar in Syria, Morocco and Turkey], modern shopping malls similar to Orchard Roads in Singapore, Taksim in Istanbul, Piccadily in London by bringing the best from all over the world to Langkawi;

4. Sustainable development -any development in the island shall be based on sustainable development and make Langkawi a role model in the sustainable development. Cleanliness of the beaches and the island with a world class waste management ;

5. Education Hub for hospitality management for the region providing opportunity to the locals providing courses offering foreign languages , food and beverage and retailing;

6. Linking the tourist attractions places using tramway similar to the one that is developed in Malacca;

7. Expand the Ocean World to include more activities for the family similar to the one in Orlando Sea World;

8. Variety of tourism products and activities such as Langkawi Jazz, Rainforest Festivals , Mak Yong, Wayang Kulit, Dikir Barat, Boria Festivals, Cirque du Soleil, London Circus, jungle tracking, white water crafting, hot air balloon and acrobatic concert to perform especially during the school holidays ;

10. Street and Open space foodcourt similar to the one in Penang offering affordable foods and beverages both locals and international delicacies ;

11. Summer camps for students all over the world ? How about making Langkawi as centre for leadership excellence for the future generations ? ;

"Bring the world to Langkawi and Langkawi welcome the world ! "

I imagine Langkawi as unique, family friendly island suitable for all ages who are looking to do fun activities together, affordable tourist destination, a memorable and unforgettable experiences for all the visitors.

Yet, will Langkawi lose its characters and persona that I mentioned earlier in this article ? The real challenge is to bring those changes and at the same time maintaining its persona and charms.


DISCLAIMER:Notice :Opinions, stories , thoughts expressed are blogger's own and do not necessarily represent the views of the institution or the organizations by which the blogger is employed or any specific person who so ever, either dead or alive.Hi! I am a green e-mail! Unlike my brothers and sisters, my presence on the Internet does not harm our environment.Please go to greenscroll.org and help make the Internet green like me!
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