Image via WikipediaImproving Langkawi's lures" Langkawi ...I will be having my honeymoon in Langkawi "-Amine from Morocco
" It is a beautiful place "-Mehdi from Morocco
" We went to Langkawi and stayed at one of the hotel by the sea. It was a wonderful experiences for me and my wife. "-Mahmoud from Palestine
" I plan to bring my family to Langkawi during next summer holiday"- Ali from Iraq.
" We were in heaven !" -Nourouz & Anca from Romania
Those are examples of the feedback that I have heard personally about Langkawi Island. Amine and Ali have never been to Langkawi, both have heard so much about this 99 Legend Islands from their friends who have visited this magical island. It is a words of mouth mode of marketing.
For one, I like Langkawi too as compared to Bali and Phuket. You may say , " Hello, you are being biased here !". Yes, this pristine Langkawi is overshadowed by others like Phuket, Bali, Redang Island, Perhentian Island but Langkawi has its own persona and so much to offer to its visitors. I have been to Bali, and yet never been to Phuket, but the quietness. calmness. the pristine beaches, calmness, greenery and serenity are the among the reasons why Langkawi is still my number 1 choice.
However, there so much that that the authorities such LADA, Tourism Malaysia, Government to make Langkawi a more vibrant tourist destination and a must island to visit before one's die- vibrant and yet still maintaining is quietness, calmness, the pristine beaches and the green.
1. Langkawi shall have a focus and niche market segment- i.e. premier family friendly tourist destination. This is the market segment that Langkawi shall position itself. So, the marketing strategy and developmental needs in Langkawi shall cater for this niche market;
2. Open sky agreement and to allow more airlines to fly in and out the island - like Phuket and Bali;
3. Have its own commercial centre and strong retail industry -shopping malls that offers unique products for the family, a combination of flee markets, bazaar and medina[ similar in Syria, Morocco and Turkey], modern shopping malls similar to Orchard Roads in Singapore, Taksim in Istanbul, Piccadily in London by bringing the best from all over the world to Langkawi;
4. Sustainable development -any development in the island shall be based on sustainable development and make Langkawi a role model in the sustainable development. Cleanliness of the beaches and the island with a world class waste management ;
5. Education Hub for hospitality management for the region providing opportunity to the locals providing courses offering foreign languages , food and beverage and retailing;
6. Linking the tourist attractions places using tramway similar to the one that is developed in Malacca;
7. Expand the Ocean World to include more activities for the family similar to the one in Orlando Sea World;
8. Variety of tourism products and activities such as Langkawi Jazz, Rainforest Festivals , Mak Yong, Wayang Kulit, Dikir Barat, Boria Festivals, Cirque du Soleil, London Circus, jungle tracking, white water crafting, hot air balloon and acrobatic concert to perform especially during the school holidays ;
10. Street and Open space foodcourt similar to the one in Penang offering affordable foods and beverages both locals and international delicacies ;
11. Summer camps for students all over the world ? How about making Langkawi as centre for leadership excellence for the future generations ? ;
"Bring the world to Langkawi and Langkawi welcome the world ! "
I imagine Langkawi as unique, family friendly island suitable for all ages who are looking to do fun activities together, affordable tourist destination, a memorable and unforgettable experiences for all the visitors.
Yet, will Langkawi lose its characters and persona that I mentioned earlier in this article ? The real challenge is to bring those changes and at the same time maintaining its persona and charms.
DISCLAIMER:Notice :Opinions, stories , thoughts expressed are blogger's own and do not necessarily represent the views of the institution or the organizations by which the blogger is employed or any specific person who so ever, either dead or alive.
Hi! I am a green e-mail! Unlike my brothers and sisters, my presence on the Internet does not harm our environment.Please go to greenscroll.org and help make the Internet green like me!
No comments:
Post a Comment