Nice stats for my Twitter Account : 31st May 2011

Following715

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Followers157

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DISCLAIMER: Notice :Opinions, stories , thoughts expressed are blogger's own and do not necessarily represent the views of the institution or the organizations by which the blogger is employed or any specific person who so ever, either dead or alive. Hi! I am a green e-mail! Unlike my brothers and sisters, my presence on the Internet does not harm our environment. Please go to greenscroll.org and help make the Internet green like me!

5 successful Twitter marketing campaigns you should know about

Image via WikipediaWhile Facebook gets a lot of the attention when it comes to ‘sexy’ marketing campaigns by brands, there are some great examples from Twitter, that show how brands are using the platform to their advantage, to engage with followers in new ways. We’ve put together a list of some of our favourite Twitter marketing campaigns, to provide you with some inspiration and great case studies for reference :

Writing Properly for The Web Tips 1-5

The Internet is a text-based medium. To succeed Online you would need to write properly. There are really only a few tricks to writing properly for the web. If you know how to write, you are already 95% of the way there.

Here are 5 Important Tips

1. It’s Versus Its

This is a very common mistake that a lot of people make.
It’s is short for “it is”, so “it’s all relative” is correct while “it’s color is blue” is not. “Its” is a term of possession, so “its color is blue” is correct.

2. Overuse of Punctuation

Excess punctuation should be left out of most sentences on the web. If a reader sees a sentence with more than one comma, the sentence becomes harder to scan and therefore more likely to turn a reader off.
More advanced punctuation such as semi-colons and colons should be avoided completely by starting new sentences instead.
Example: “It is really important to keep three principles in mind, when thinking of the best shoes to buy; comfort, style, and eco-impact.” Should be: “Comfort, syle, and eco-impact should be kept in mind when thinking of the best shoes to buy.” Short, sweet and no semi-colon.

G1FT-Part 3

Marketing and branding is all about telling the story to the target market. It sounds so basic, but it actually tells the target market what the brand is all about and represents the target market.

In a globalised world and economy, Malaysia needs to do better than those in USA and Europe. Malaysia is in a unique position, closer to some of the largest market namely China, India and Indonesia and with total ASEAN population is close to 600 million. Air Asia sponsors the ASEAN Basketball League. Why basketball and not the G1FT that I mentioned, except Formula 1 ?  Basketball like Formula 1 represents the identity of Air Asia. How does the basketball plays ? It is quick, agile, fit and energetic, fast and flexible which very much represent Air Asia. Is started with ASEAN as Air Asia has a very strong brand in ASEAN with the Air Asia Malaysia, Indonesia, Thailand and the upcoming one Phillipines and Vietnam.

In this blog entry, I shared my thoughts that there must be and shall be a strong connection between the sport and the sponsors. Though many people consider the sponsorship as  part of annual advertising and marketing expenditure and impact the bottom line of the company income statement, but if it is done properly, I view it as long term intangible investment that will benefit and ensure company's survival in the future i.e. Return on Investment [ROI].

So, if I were the Chief Financial Officer of a company, the following are some [12] twelve of the questions that I shall ask the marketing team and the public affairs to answer before making the final decision ;

1. How the sponsorship and branding strategy represents the company identity ?
2. What stories the team will tell the target market , brand loyalty and perception?
3. Who is the target market and audience ?
4. What is the expected ROI as a result of this sponsorship and branding strategy- IRR,  NPV ?
5. Potential sales and revenue increase over the 3-5 years ?
6. How is the monitoring will be done that it will meet the target financially ?The KPIs and Measurement ?
7. Potential cost optimization resulted from branding strategy ?
8. How this will affect the product mix ?
9. Potential new business development and new market segment ? Winning proposition ?
10. Target market share ?
11. What is the value creation ?
12. Benchmark against the competitors ?
13. The choice of medias ?

 Listen to the video about sponsorship, marketing campaign, marketing and branding




DISCLAIMER: Notice :Opinions, stories , thoughts expressed are blogger's own and do not necessarily represent the views of the institution or the organizations by which the blogger is employed or any specific person who so ever, either dead or alive. Hi! I am a green e-mail! Unlike my brothers and sisters, my presence on the Internet does not harm our environment. Please go to greenscroll.org and help make the Internet green like me!

G1FT-Part 2

Golf

Official World Golf Ranking as of 5/28/2011 in the World.

Source : Officialworldgolfranking.com

	Rank		Player		Pt.s Avg.		Tot. Pts.		# of Evts.		Pts. Lost		Pts. Gained
	1		Lee Westwood,  Eng		8.08		379.54		47		-143.57		98.16
	2		Luke Donald,  Eng		8.03		425.35		53		-95.94		210.72
	3		Martin Kaymer,  Deu		7.49		374.37		50		-123.43		142.00
	4		Phil Mickelson,  USA		6.29		283.27		45		-121.12		116.22
	5		Graeme McDowell,  Nir		5.71		314.32		55		-92.64		73.46
	6		Rory McIlroy,  Nir		5.46		283.78		52		-108.27		84.28
	7		Charl Schwartzel,  Zaf		5.16		288.73		56		-63.16		170.10
	8		Steve Stricker,  USA		5.15		216.28		42		-115.91		69.39
	9		Paul Casey,  Eng		5.13		230.94		45		-99.55		65.17
	10		Matt Kuchar,  USA		5.10		264.94		52		-80.73		98.60

Women Golfers Ranking

1	Yani Tseng
2	Suzann Pettersen	+1
3	Jiyai Shin	-1
4	Cristie Kerr
5	Na Yeon Choi
6	I.K. Kim
7	Ai Miyazato
8	Sun Ju Ahn	+1
9	Karrie Webb	-1
10	Michelle Wie

Source Rolex Rankings



How much did Tiger Wood worth in 2010 ? [ well before what happened in his personal life]. 

" Tiger Woods is on target to become the first person on the planet to accumulate $1 billion through sporting prowess alone.

Forbes magazine, which annually ranks the world's richest people in its Celebrity 100 list, suggests that the endorsement- friendly golfer will pass through the $1 billion mark in 2010. The magazine reports that Woods earned $115 million in 2007 alone, almost twice the earnings of the second-placed sportsman on the list: model and footballer David Beckham, who banked $65 million.

Woods is a sports marketing dream, having earned more than $750 million in endorsement deals to date in his career. At 32, he has won 50 tournaments faster than any player in history and is closing in on Jack Nicklaus' record of 18 major championship wins. But it is not just the talent of Woods that makes him so attractive to sponsors. He is good-looking and courteous, and a role model for young people from a variety of backgrounds.

When he is playing in a tournament, television ratings increase by at least one third and often more, as demonstrated during the course of his recent stunning victory at the US Open in Torrey Pines.
Nine-tenths of Woods' total earnings come from lucrative endorsement and sponsorship deals with companies such as Nike, Buick and Gillette, which will reportedly land him $90 million in 2008.
Such companies take great care to maximise their opportunities with Woods, and every working day apart from golf tournaments is rigorously scheduled. On a flying visit to Britain, for example, Woods will be expected to give press conferences for written and televisual media, make a carefully choreographed public appearance, deliver an inspirational speech to the staff of one or more of his UK sponsors, and dine with the senior executives of a sponsoring firm before flying back to the United States."

Read more at Tiger-Woods-the-1-billion-man

I do not have to write in greater length about the Tiger Wood, but Malaysia shall seriously and carefully plan to produce own Malaysian Tigers. Is it a mission of impossible ? My answer, it is possible as long as we are very serious about it. Learn from the best how the USA and Europe produce champions more than any other continents in the world  at such a young age. It takes a lot of mindset changes and thinking outside the box, before Malaysia can produce own tigers. It needs political will to make the changes, such as changes to the education system, business openness, social perception about sports as way to make living. We may not need to go further as our neighbour Thailand have been producing golfers and champions at Asian level.

We have the talents and resources, but all we need is the environment to make it happens. Skeptics will always be there, but if Malaysia is serious to make Malaysia a high income nation by 2020, we shall start producing our own Tigers !! The real challenge is to dismiss the perception that Golf is a sport for the rich and famous, but rather a sport that shall create the rich and famous among Malaysians.

The spill over ? Surely will further promote and stamp Malaysia's position as the premier destination for world class championship, and a popular tourist destination.  

DISCLAIMER: Notice :Opinions, stories , thoughts expressed are blogger's own and do not necessarily represent the views of the institution or the organizations by which the blogger is employed or any specific person who so ever, either dead or alive. Hi! I am a green e-mail! Unlike my brothers and sisters, my presence on the Internet does not harm our environment. Please go to greenscroll.org and help make the Internet green like me!