Nuff-Nang'er

Saturday, January 1, 2011

MyVu: Part 2 :Strategic Alliances for Airlines

Competition among rivals in the airlines industry is getting more fierce by the day. With a whopping 230+ of scheduled and non scheduled airlines who are registered with IATA alone serve the world, it give us indications and flair on the level of competition among the airlines, couple with low cost carries which not part of the statistics that are mushrooming competing head to head with legacy airlines offlate.

Let us examine few statistics to give us a bit of feel of the industry ;

Scheduled passengers carried

Rank Airline 2009 2008 2007[1] 2006[2] 2005
1 United States Delta Air Lines4 161,049,000 106,070,000 72,900,000 73,584,000 86,007,000 [3]
2 United States Southwest Airlines 101,339,000 101,921,000 101,911,000 96,277,000 88,380,000 [4]
3 United States American Airlines 85,719,000 92,772,000 98,162,000 99,835,000 98,038,000 [5]
4 United States United Airlines1 81,421,000 86,412,000 68,400,000 69,265,000 66,717,000 [6]
5 Germany Lufthansa2 76,543,000 70,543,000 66,100,000 53,400,000 51,300,000 [7]
6 FranceNetherlands Air France-KLM3 71,394,000 73,844,000 74,795,000 73,484,000 70,015,000 [8]
7 People's Republic of China China Southern Airlines 66,280,000 57,961,000 56,900,000 48,512,000 43,228,000
8 Republic of Ireland Ryanair 65,300,000 57,647,000 49,030,000 40,532,000
[9]
9 United States Continental Airlines 62,809,000 66,692,000 53,700,000 55,925,000 57,547,000 [10]
10 United States US Airways 51,016,000 54,776,000


[11]

United States Northwest Airlines Merged with Delta Air Lines 49,671,000




Japan Japan Airlines 47,952,000 46,871,000 50,442,000 48,911,000 50,884,000 [12]

Japan All Nippon Airways 44,562,000 47,185,000 50,384,000 49,226,000 48,315,000 [13]
Notes
 For more statistics, read Wikipedia-Airlines
  
Passenger airlines

Updated as of November 25, 2010
Rank Airline Fleet size Orders Notes
1 United States Delta Air Lines 726 39 Dec 16 2010 [18]
2 Germany Lufthansa+Swiss+Austrian Airlines 722 82 Dec 31 2009 [19]
3 United States United Continental Holdings 710 116 Dec 16 2010 [20]
4 United States American Airlines 625 116 Dec 16 2010 [21]
5 France Netherlands Air France-KLM 564 80 Nov 1 2010 [22]
6 United States Southwest Airlines 550 133 Dec 16 2010 [23]
7 United States US Airways 345 133 Dec 16 2010 [24]
8 People's Republic of China China Southern Airlines 344 245 Dec 16 2010 [25]
9 United States Continental Airlines (merging with United) - - [26]
10 United States SkyWest Airlines 294  ? Dec 16 2010 [27]
11 People's Republic of China Air China 263 257 Dec 16 2010 [28]
12 People's Republic of China China Eastern Airlines 263 83 Dec 16 2010 [29]
13 Republic of Ireland Ryanair 251 57 Dec 16 2010 [30]
14 United Kingdom British Airways 233 42 Dec 16 2010 [31]

If you have a closer look at the above statistics, those airlines with the largest carried passengers and largest airlines by fleet are not the one who are doing well financially. We are taught about the concept of economies of scales and leverage, but the latter and the former doesn't work quite well in those airlines .What had happened ? I do not have have the answer as it requires detail studies [ which I do not intend to do here] , but my two cents worth of views are ;

1. Yields are not good i.e. routes are not profitable ;
2. Operational efficiency challenges;
3. Emergence of low cost carriers and middle eastern airlines ;
4. Economy crisis and natural disaster ;

While challenges no. 3 and 4 would have a direct impact on challenges no 1 & 2 , what airlines companies shall do is to minimize and soften the impact of the those external factors, so that it will not bleed much the financial and airlines companies shall coming out with recovery plans.

So, in this example, size does not matter. What matters most are managing what goes into the income statement and statement of financial positions - balance sheet, cash flow and changes in the equity. That is the bottom line. 

So, what is the significant of Malaysia Airlines recent signing Memorandum of Understanding [MOU] with KLM [ an airline company which is doing well after its merger with Air France ] ? The news have indeed contributed positively to the company shares trading in the Bursa Malaysia ?

Malaysia Airlines & KLM Signs Memorandum Of Understanding

Dec 22, 2010

Shanghai, 22 December 2010: Malaysia Airlines and KLM are set to investigate closer links with each other, following the signing of a Memorandum of Understanding (MoU) in Shanghai today.

Read more MAS & KLM

I shall share share my thoughts, in Part 3 of MyVu on the topic. Till then, what do you think ?


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